App vs Website | ColourMoon Technologies

Setting up your business? The app vs website battle is on! We are often asked by our clients what would be a better starting point for their business - a website or a mobile app . Well, to answer this question, you need to be clear about a few things related to your business and how your customers interact with you. Answering the below questions can help you make a decision on whether you need an app or a website . Who is your audience and what device do they use? Looking into your Google Analytics data can help you understand who your audience/customers are and what devices they use most of the time. According to reports from Statista, mobile devices account for about half of the web traffic worldwide. While the global website traffic from mobile devices was around 50% at the beginning of 2017, it has reached 50.81% in the third quarter of 2020 and is increasing constantly. The growth in the mobile-first online population clearly shows the increased preference for mobile devices...